Description

You are invited!

Hyde Lecture Series

Lena Kitson, principal in Gensler’s Chicago office

Date: Oct. 14

Time: 4pm

Place: Griff and Nancy Davenport Auditorium, Rm 127

The Hyde Lecture Series is a long-standing endowed program within UNL’s College of Architecture. Each year the College hosts experts in the disciplines of Architecture, Interior Design, Landscape Architecture and Planning that enrich the ongoing dialog around agendas which are paramount to the professions and our graduates.

As a principal at one of the world’s leading architecture and design firms, Lena Kitson works with multidisciplinary teams to guide projects from concept through completion. She is recognized for helping clients translate vision into successful outcomes through thoughtful leadership, strategic planning and collaboration. Her portfolio includes award-winning work for Edelman, BP, Chicago Trading Company, the University of Chicago and Shirley Ryan AbilityLab.

During her lecture, Kitson will explore how successful design extends beyond creativity and aesthetics to create value for clients, organizations and communities. Drawing on her professional experience, she will examine the intersection of design, business strategy and innovation, highlighting how architects and designers balance creativity with project management, client relationships, budgeting and long-term planning.

The lecture will also discuss how design influences branding, user experience and organizational success while demonstrating the growing importance of sustainable, user-centered design in an increasingly competitive marketplace.